Performance Expectancy
“Using mobile Internet increases my chances of achieving things that are important to me” was included as one of the original items in the UTAUT2 survey developed by Venkatesh et al. However, it was subsequently dropped from the final version of the survey based on empirical evidence and theoretical considerations.
In the original UTAUT2 study, the item “Using mobile Internet increases my chances of achieving things that are important to me” was found to have a relatively low correlation with the other items in the model, indicating that it may not be a strong predictor of technology adoption and use. In addition, the researchers noted that this item was conceptually similar to other items in the model, such as performance expectancy and effort expectancy, which may have led to redundancy and confusion.
Based on these findings, the authors decided to drop this item from the final version of the UTAUT2 survey in order to streamline and simplify the model. The final version of the UTAUT2 survey included four key constructs: performance expectancy, effort expectancy, social influence, and facilitating conditions. These constructs were found to have high reliability and validity in predicting technology adoption and use across a range of contexts.
Effort Expectancy
In the context of the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2), “effort expectancy” refers to the degree to which an individual believes that using a technology will be effortless and easy to use.
The statement “my interaction with mobile internet is clear and understandable” suggests that the user feels that using mobile internet is a straightforward and intuitive experience. This could mean that the user has a clear understanding of how to navigate mobile internet, how to find the information or content they are looking for, and how to complete the tasks they need to accomplish.
This belief in clear and understandable interaction with mobile internet is likely to positively influence the user’s perception of effort expectancy, making them more likely to use mobile internet and to have a positive attitude towards it.
Habit
“Using mobile Internet has become natural to me” was actually retained as one of the items in the final version of the UTAUT2 survey developed by Venkatesh et al.
This item was included as a measure of habituation, which refers to the degree to which a behavior becomes automatic and habitual over time. The researchers found that this item had a significant positive effect on behavioral intention to use mobile Internet, and they concluded that habituation was an important factor to consider in predicting and explaining technology use.
The final version of the UTAUT2 survey included the following constructs: performance expectancy, effort expectancy, social influence, facilitating conditions, and habituation. These constructs were found to have high reliability and validity in predicting technology adoption and use across a range of contexts.
“Using mobile Internet has become natural to me” was not dropped from the final UTAUT2 survey by Venkatesh et al. This statement was actually retained as one of the items in the final version of the survey to measure the habituation construct.
Habituation was included in the UTAUT2 model as an important factor that can affect users’ intention to use technology. The idea is that as people use a technology more frequently, they may develop habits and automatic responses that make it easier and more natural to continue using the technology.
The final version of the UTAUT2 survey included five key constructs: performance expectancy, effort expectancy, social influence, facilitating conditions, and habituation. These constructs were found to have high reliability and validity in predicting technology adoption and use across a range of contexts.